Manda, the founder of Hellmouth Pins, has always been a passionate geek, with a particular love for Buffy the Vampire Slayer. Her journey with Buffy began in 1998, during the airing of season two. Over the years, Manda’s fascination grew, leading her to collect VHS tapes, DVDs, and eventually sell all her possessions to explore the world, including time spent in Kandahar Airbase, Afghanistan, and her current home in Canada. This deep connection to the show would eventually inspire her to turn her passion into a thriving subscription business.
Years after settling in Canada, Manda rediscovered her love for Buffy, finding vibrant online communities still passionate about the show. This rekindled her interest in enamel pins, another hobby from her time in Glasgow. She realized that no one had created a fan art pin for the little character that appears at the end of every Buffy episode. So, she designed one herself, and it quickly became a bestseller. Encouraged by the positive feedback, Manda created more fan art pins, including the Vampyr Book and the Bronze nightclub. The success of these designs inspired her to launch the Hellmouth Pins Club in February 2023, a subscription business offering fans two pins and two vinyl stickers each month, featuring designs based on obscure objects from the show.

Discovering PayWhirl: A Perfect Match for Hellmouth Pins
Manda’s extensive experience in the e-commerce world, including over six years at Shopify, gave her a deep understanding of the importance of selecting the right tools for her business. When it came time to launch her subscription business, she was determined to find a solution that integrated seamlessly with Shopify Payments. After extensive research and countless hours reading reviews, Manda chose PayWhirl for its compatibility, excellent customer support, and fair pricing model.
PayWhirl offered Manda the flexibility she needed, particularly with its ability to provide discounts for subscribers who prepay for 3, 6, or 12 months. This feature was critical for Manda, as it encouraged customer loyalty and provided her small business with an upfront cash injection. The ease of installation and the responsive, friendly support from PayWhirl’s team made it clear that she had made the right choice.
The PayWhirl Experience: Making Business Management a Breeze
For Manda, the best aspects of PayWhirl are its user-friendly interface, the exceptional customer support, and its scalability for small businesses. Managing subscriptions manually through platforms like Etsy was a challenge, especially since Etsy doesn’t allow for month-to-month billing. With PayWhirl, Manda can manage her subscribers effortlessly, freeing up time to focus on her passion—creating pins that delight her customers.
The integration with Shopify Payments and PayPal was seamless, with PayWhirl guiding Manda every step of the way. She appreciated the clear instructions and the support available from both PayWhirl and Shopify when needed.
Why PayWhirl Stands Out: A Subscription Solution that Delivers
Manda’s meticulous research into subscription apps paid off. She reached out to various providers to ensure their platforms could meet her specific needs. PayWhirl was the only company that responded promptly, assuring her that their solution could handle her requirements right out of the box. This responsiveness and transparency solidified her decision to choose PayWhirl, and she hasn’t looked back since.
With PayWhirl, Manda found a subscription platform that is affordable, versatile, and easy to use. It’s rare to find a service that combines complex solutions with user-friendly interfaces—Manda even joked, “What kind of witchcraft is this?” But it’s clear that PayWhirl’s “magic” lies in its commitment to helping small businesses thrive.
Advice from Manda: Reach Out and Ask Questions
Manda’s advice to other small business owners or anyone exploring recurring payment solutions is simple: don’t be afraid to ask questions. Contact the app providers directly and explain your needs. The quality of their response will give you a good indication of the level of support you can expect. With PayWhirl, Manda found a partner who was not only responsive but also genuinely invested in helping her succeed.
A Thriving Community of Buffy Fans: Hellmouth Pins’ Success Story
Each month, Manda receives heartwarming messages from her loyal subscribers, who eagerly await their purple bubble envelope filled with pins and stickers. The excitement and passion her customers have for her products reflect the success of Hellmouth Pins. Manda’s journey shows that with the right idea, dedication, and the right tools like PayWhirl, turning a geeky passion into a thriving subscription business is not just possible—it’s a reality.
If you’re inspired by Manda’s story and are considering starting your own subscription business, or if you want to explore the benefits of recurring payments, don’t hesitate to reach out to the PayWhirl team. Whether you’re just starting out or looking to scale your operations, our friendly and knowledgeable support staff are here to help you every step of the way. With PayWhirl, you can easily build, manage, and grow your subscription business. Contact us today to learn more about how we can help turn your ideas into a thriving reality.




