Jake’s StrongGinger™ is building a healthier, more loyal customer base with recurring orders—subscribe and save done right. In six months, they doubled subscriptions and pushed online revenue to ~20% of total sales, all while keeping operations simple for a lean team.
Brand snapshot
Born from a personal health scare and inspired by a father named Jake, the brand sits on three pillars: Love, Health, and Adventure, and makes a hot-steeped, organic ginger-lemon drink with no sugar, carbs, or preservatives. It’s steeped (never pressed) to maximize gingerol, offered in multiple sizes, and ships nationwide. Free shipping and “subscribe and save up to 15%” make it easy for customers to stay stocked.
Why Jake’s chose PayWhirl
“I just wanted an easy way for customers to purchase Jake’s on a regular basis.”
That’s precisely what they found after discovering PayWhirl in the Shopify App Store. With a lightweight setup and customer-friendly UX, PayWhirl gave Jake’s the tools to offer recurring purchases without adding complexity to day-to-day operations. (From Jake’s Q&A.)
What stood out
- Fast time-to-value from a simple setup.
- A customer portal that lets subscribers manage their own orders (edit, skip, pause, cancel) without support bottlenecks. Jake’s FAQ even points shoppers to their subscription portal as the first stop for changes—music to any small team’s ears.
- Clear analytics to understand retention and refine offers.
PayWhirl in action at Jake’s
Subscribe & Save at the product level
Jake’s highlights recurring purchase options alongside one-time buys, pairing them with a modest discount—“subscribe and save up to 15%”—that nudges trial customers into long-term fans. That promotion appears consistently across the site, reinforcing value at discovery and decision points.
Customer-led management
With PayWhirl’s hosted portal embedded into Jake’s experience, subscribers can adjust delivery timing, quantity, or skip a shipment in seconds—reducing churn by inconvenience and saving support time.
Subscribe & Save + Loyalty = retention engine
Jake’s layers Glow Loyalty (by PayWhirl) on top of subscriptions, rewarding engagement, and turning brand fans into repeat buyers. The recurring convenience and loyalty rewards combine to keep the relationship warm between deliveries.
Results that matter
- Subscriptions doubled in 6 months.
- Online revenue now ~20% of total sales, surpassing their original 10% goal.
- Confidence to reinvest in DTC, thanks to steadier, more predictable recurring revenue.
“Promoting subscriptions is an important part of our plan to build recurring revenue and loyalty… Having a recurring revenue stream with loyal customers will nearly double our sales this year and grow our brand value.” — Founder, Jake’s StrongGinger™
Founder perspective (and a reality check)
At 69 years old, Jake’s founder keeps a small team focused on product quality, customer care, and consistent communication. Of all the tools in their stack, PayWhirl’s features are the easiest—freeing time for family, faith, and the business fundamentals that compound over the years.
Subscribe & Save playbook: Jake’s tips for other merchants
- Make it obvious. Put subscription options where decisions happen: product pages and the cart. Pair with a clear, modest discount (e.g., 10–15%) to nudge first-timers into recurring.
- Let customers self-serve. A friendly subscriber portal prevents cancellation-by-friction and reduces support load.
- Reward engagement. Stack loyalty points with subscriptions to keep your brand top-of-mind between deliveries.
- Track the right signals. Use analytics (cohorts, skips, reactivations) to tune frequencies and offers.
- Start simple; scale later. Jake’s began with the basics and grew steadily—the hallmark of a durable program.
Product spotlight: what subscribers love
- Hot-steeped, never pressed—crafted to activate gingerol.
- Only organic ginger and lemons—no sugar, carbs, citric acid, or artificial ingredients.
- Sizes for every use case—from 4oz shots to 32oz and 64oz bottles.
- “Subscribe and save up to 15%” + free shipping across the continental U.S.
What’s next for Jake’s
With recurring revenue locked in and online sales climbing, the team is investing more in DTC—social content, subscriber education, and loyalty engagement that feeds both e-commerce and retail channels.
About Jake’s StrongGinger™
Jake’s StrongGinger™ was created after its founder sought a natural, daily wellness ritual. The brand honors “Jake,” a father known for globe-trotting cures and a ginger habit—now distilled into a clean, adventure-ready drink. Love. Health. Adventure. Those pillars guide every bottle they ship.
Interested in building your own subscription engine?
Jake’s shows what’s possible when you keep it simple: a great product, a clear value prop, and a reliable subscription experience. PayWhirl handles the plumbing so you can focus on growth, loyalty, and—like Jake’s—what (and who) you love most.
