Monarch Precious Metals uses PayWhirl with BigCommerce Native Checkout to make precious metals investing more accessible, turning one-off purchases into automated, subscriber-friendly flows that customers asked for and love. In this case study, we’ll share how Monarch launched subscriptions on BigCommerce, why they chose PayWhirl, and what’s next as they expand into memberships and tiered VIP pricing.
At-a-glance
- Highlights: Easy install, seamless checkout, strong customer demand for automated buys, responsive support
- Merchant: Monarch Precious Metals (est. 2009, Medford, Oregon)
- Industry: Gold & silver bullion manufacturing
- Platform: BigCommerce
- Solution: PayWhirl BigCommerce Native Checkout
Use cases: Bi-weekly & monthly gold subscriptions, monthly silver subscriptions, subscribe-and-save discounts; VIP memberships coming soon
About Monarch Precious Metals
Based in Southern Oregon’s Rogue Valley, Monarch Precious Metals manufactures gold and silver bullion products, focusing on small, lower-cost pieces. Rather than requiring a single large purchase, Monarch caters to buyers who prefer to build their position gradually—think approachable sizes (e.g., 1/200th oz gold) and steady, repeat buys that fit a monthly budget.
“We specialize in making and selling small, lower cost bullion coins or rounds. We cater to the smaller investor that doesn’t want to spend $3,500 for an ounce of gold but would rather spend $30 for 1/200th of an ounce of gold. We make it easier for people to invest little by little.”
Why PayWhirl (and why now)
As demand grew for automated repeat purchases, Monarch sought a subscription solution that worked natively with BigCommerce and a team that would partner through onboarding. Their founders wanted a dependable, supported rollout—without duct-tape workarounds.
“Adding subscriptions makes this process not only easier for customers but automated, which is a feature that many customers were asking for and something we have wanted to do for a long time.”
Monarch initially considered another platform but hit a wall during setup.
“We were going to get started with ReCharge as our first choice, but they totally dropped the ball and wouldn’t even reach out to help us get going. PayWhirl has been great with support and customer service, which is essential when onboarding something new like recurring payments.”
Glow-up for BigCommerce: Native Checkout Subscriptions
With PayWhirl BigCommerce Native Checkout, Monarch launched subscriptions directly in their existing checkout—no redirects, no separate cart. That keeps the customer experience clean and increases follow-through on repeat orders.
- Subscription cadences: Bi-weekly or monthly for gold; monthly for silver
- Offers: “Subscribe & Save” discounts to reward loyalty
- Management: Customers can adjust, skip, or cancel through their account
- Roadmap: VIP memberships for tiered pricing, special products, and deeper discounts
“Currently we use the native integration with BigCommerce checkout to allow our customers to subscribe to purchase gold products bi-weekly or monthly with a subscribe and save discount. We also offer monthly silver product subscriptions.”
Setup & operations: fast, familiar, and staff-friendly
Monarch called out the day-to-day simplicity: installation felt “super easy,” and the subscription workflow fits right into existing processes because it’s part of BigCommerce Native Checkout—not bolted on.
“The PayWhirl app works very well with BigCommerce. The install and integration was super easy. We are very happy with our PayWhirl subscriptions.”
Early impact: convenience drives repeat behavior
While subscriptions are “just getting off the ground,” Monarch already sees what matters most for recurring revenue: customer convenience, predictable re-orders, and positive sentiment from buyers who asked for automation.
“Don’t hesitate, go for it. The subscriptions are just getting off the ground for us but there really is no downside.”
Advice for brands on BigCommerce
Thinking about subscriptions on BigCommerce? Monarch’s guidance is refreshingly simple:
- Ship the MVP. Launch with your most-requested products and cadences first; expand perks later.
- Use native checkout. Keeping subscriptions inside PayWhirl BigCommerce Native Checkout reduces friction and abandoned carts.
- Reward commitment. A clear “Subscribe & Save” structure makes value obvious and encourages long-term relationships.
- Plan memberships. Consider VIP tiers for loyal buyers—exclusive drops and better pricing create a flywheel for retention.
- Lean on support. A responsive team speeds onboarding and helps you avoid detours.
What’s next for Monarch
Monarch is moving toward VIP memberships that unlock tiered pricing and exclusive products, on top of its growing catalog of gold and silver subscriptions. With PayWhirl BigCommerce Native Checkout as the backbone, scaling new subscription SKUs and benefits is straightforward.
“For those using BigCommerce as their website platform, PayWhirl is an excellent choice with an easy integration that works well—we couldn’t be happier.”
Ready to launch subscriptions on BigCommerce?
Get started with PayWhirl BigCommerce Native Checkout using our Quick Start guide:
Quick Start: BigCommerce Native Checkout with PayWhirl
Note: Merchant quotes are provided by Monarch Precious Metals. This article is for informational purposes only and is not investment advice.
