Sustainable swaps shouldn’t come with a premium or a clunky checkout. That’s the mission behind re:gn, a UK eco-friendly retail brand offering affordable, greener alternatives for everyday living. When re:gn set out to grow subscriptions for staples like laundry detergent, sheets, and other low-impact home essentials, they turned to Shopify subscription management with PayWhirl to make recurring purchases effortless for customers and simple for the team to run.
Meet re:gn
re:gn creates sustainable, budget-friendly products so customers can switch to greener options without extra cost. Their catalog spans practical, planet-minded essentials—from laundry detergent sheets to reusable safety razors and eco kitchen tools—designed to cut waste without compromising quality.
“We focus on creating affordable, sustainable alternatives to everyday products so customers can switch to greener options without extra cost.”
Why PayWhirl
As a founder-led team, re:gn is hands-on with product, CX, and growth. They first noticed PayWhirl after admiring the seamless subscription flow on a competitor’s site. That discovery kicked off a fast evaluation—and a switch.
“We discovered PayWhirl through one of our competitors… we found out they were using PayWhirl and switched right away.”
With PayWhirl’s Shopify subscription management, re:gn gained an intuitive way to launch and manage subscription products, streamline recurring billing, and give shoppers a flexible self-serve experience.
From clunky to effortless
Before PayWhirl, re:gn used RecurrinGO!. While it functioned, the team found it clunky and limited compared to PayWhirl.
“PayWhirl is much simpler, easier to use, and offers far better functionality.”
The move to PayWhirl meant:
- Clean, conversion-friendly subscription checkout that matches Shopify’s native flow
- Reliable recurring payments with automated billing and dunning
- Customer portal controls (update details, manage next orders, pause/cancel) that reduce support load
- Actionable analytics and events that connect subscriptions to marketing and retention efforts
The results: subscriptions soared
“Since switching, our subscriptions have soared. It’s boosted sales and made it much easier to manage recurring customers. The customer support has been fantastic.”
While re:gn didn’t share specific numbers, the impact is clear: fewer operational headaches, a smoother customer experience, and more predictable revenue—all anchored by Shopify subscription management that just works.
Advice from the founder
“Choose the right provider from the start. Switching is possible, but it’s not always straightforward, and the wrong choice can hold your business back.”
We couldn’t agree more. Selecting a platform that makes recurring payments simple and dependable pays compounding dividends—especially for consumables and household essentials, where repeat purchases are the norm. For re:gn, PayWhirl provided the blend of simplicity, flexibility, and responsive support they needed to scale.
How re:gn uses PayWhirl (today)
- Subscription products for core eco essentials (e.g., detergent sheets) to encourage repeat, waste-free routines.
- Automated recurring payments that reduce manual work and billing errors.
- Customer-first subscription UX that increases retention and lowers support tickets.
Together, these pieces create a frictionless loop: shoppers discover a greener product, subscribe with confidence, and keep their homes stocked—no plastic jugs, no hassle. REGN
Why this matters
For sustainable brands, loyalty is built on trust and convenience. Shopify subscription management with PayWhirl helps values-driven companies like re:gn deliver predictable refills, flexible control, and a modern checkout that supports the mission of making eco swaps affordable and easy.
About re:gn
re:gn is an eco-friendly UK brand offering affordable, sustainable alternatives to everyday products, including laundry detergent sheets, reusable safety razors, and more.
About PayWhirl
PayWhirl is a subscription management platform that makes launching and growing subscription programs easy. It automates recurring payments and gives customers a self-serve portal they love.
Ready to grow with subscriptions?
Let’s talk if you’re evaluating recurring payments for Shopify—or your current setup feels clunky. We’ll help you launch fast, keep customers happy, and scale sustainably (just like re:gn).
